The atmosphere is an important part of what makes Earth livable. It blocks some of the Sun's dangerous rays from reaching Earth. It traps heat, making Earth a comfortable temperature. And the oxygen within our atmosphere is essential for life. We look at the atmosphere when you are out shopping in a similar way. If the atmosphere is toxic...people shoving, people being rude, terrible service...it simply isn't a place you want to be....it is, in other words, "unlivable". It is vital to us that we provide for all of our customers and our employees an atmosphere that is a warm, comfortable place to go. You can shop, eat, and relax with us. You can spend your money with us on products, or not...your choice...but that won't change the atmosphere that we provide. You see, there are many places to go spend your hard earned dollars, but there are very few shops that have an atmosphere that isn't stifling, or even toxic. We want to be that place for you and your family, and hopefully have our model catch on so that many more shops can have that warm and comfortable feel.